Family Moments. Frameworthy Photos.

With an estimated 1 trillion digital photos per year, we love to take photos. Sadly, 99% of those photos will never be printed, framed, or beautifully displayed. We set out to change all that – and inspire the concept of printing “frameworthy” photos with our best photo printer yet, the HP ENVY Photo.

This social campaign tells four heartwarming narratives – illustrating those special, candid moments that bustling millennial families can’t help but capture. Each video inspires a new frame of mind for taking photos, by showing how easy it is to print from your phone, and get professional-quality photos in seconds. Every photo deserves to be Frameworthy.