Hi I’m Scott
I am a dynamic marketer on a mission to build brands that are iconic and meaningful to customers’ lives.
For nearly 12 years, I’ve worked in the advertising and marketing world as a passionate problem solver and strategic solutions finder. I have helped leading brands identify the white space and make the micro and macro moves necessary to solve their domestic and global marketing challenges. I welcome the opportunity to immerse in any category from B2C to B2B, and I have built deep expertise in consumer electronics with companies like Samsung and HP. Everything I do is rooted in an intimate understanding of the brand, the competition, the market, your buyer and their journey, and the cultural forces at play, and is crafted with today’s omnichannel world top of mind.
I believe great brands don't just move business, they unlock human potential.
SPECIALITIES: Advertising / Creative Strategy / Marketing Strategy / Business Strategy / Consumer Electronics / B2B / B2C / Shopper Marketing / Actionable Insights / Value Propositions / Product Positioning / Creative Strategy / Persona Development / Stakeholder Interviews / Path to Purchase / Omnichannel / Market Research / Leadership / Business DevelopmentBrands I’ve worked with ..just to name a few ;)
Areas of Expertise